Faridah Ajmal... The Journey of an Extraordinary Woman in the World of Luxury Perfumes

Dubai - European Sun Channel
The Power of Elegance... where the scents of creativity and beauty emanate, leaving a lasting impression and an indelible mark

A narrative that intertwines heritage and modernity, sharp edges and softness, epitomizing the concept of global elegance[/B]

In the world of perfumery, creativity never stops; it continues to offer new and exciting experiences that captivate the senses and evoke emotions. With each new season, this field witnesses constant evolution in terms of ingredients, design, and even the technology used in perfume-making. In this context, "Fareda Ajmal" luxury perfumes continues its creativity in crafting sensory experiences. The company unveiled its new collection at a reception celebrating Emirati Women's Day at its Dubai headquarters, attended by community elites, offering an exceptional experience blending luxury with traditional perfumery heritage. The collection includes several elegant and unique fragrances embodying the secret of timeless elegance with their captivating compositions.

Mrs. Faridah F. Ajmal, founder and director of Faridah Ajmal Perfumes, stands as one of the eminent businesswomen in the United Arab Emirates, the second-largest and most dynamic economy in the Arab world, where women entrepreneurs have made significant strides in the commercial landscape. An Indian expatriate, she has emerged as a prominent Asian business figure in the traditional perfume industry.

Our motto is "We Nourish Passion," and we are devoted to beauty and well-being

Mrs. Faridah F. Ajmal states, "We nourish passion" is not merely our slogan but also a declaration of our vision and mission. At Faridah Ajmal Perfumes, we strive to preserve our rich cultural heritage spanning over five decades and to establish ourselves as a contemporary brand offering innovative and elegant products and fragrances to discerning and sophisticated clientele.
In a bold maneuver reflecting her profound passion and determination for self-actualization, Faridah Ajmal launched her own brand in the perfume sector, inscribing a new chapter in her multifaceted career. This woman, embodying diverse roles – devoted wife, affectionate mother, ambitious businesswoman, philanthropist endeavoring to disseminate goodness, and creative "perfumer" – exemplifies that resolve and creativity know no bounds.

A Confluence of Opportunities and Challenges: In 2024, the upscale Al Wasl district in Jumeirah, Dubai, witnessed the inauguration of the flagship store of the "Faridah" brand, an accomplishment reflecting a prolonged journey of nurturing passion since childhood. Faridah Ajmal's foray into the perfume industry, a field predominantly dominated by men, was not merely a professional stride but an expression of her leadership spirit and conviction in her capacity to imprint a distinctive mark in this perpetually evolving world.

Following over three decades of residence in the UAE, Faridah Ajmal's commercial trajectory was shaped by a unique amalgamation of opportunities and challenges presented by the nation's rich cultural and economic milieu. This profound experience in the Emirates was not merely a geographical backdrop for her life but a fount of inspiration and an opportunity to explore and cultivate her passion for perfumes, a natural extension of her interest in beauty and well-being.

Presently, Faridah Ajmal serves as an aspirational model for ambitious women, demonstrating day by day that creativity and success are boundless, and women are capable of attaining excellence across diverse domains, even in sectors traditionally perceived as masculine. Through her brand, Faridah endeavors to deliver a distinctive olfactory experience that melds authenticity with innovation, while upholding the human and cultural values she espouses. Thus, Faridah Ajmal has charted a unique path in the perfume world, a trajectory reflecting her multifaceted personality and inexhaustible passion, opening new horizons for Arab women in business and creativity.


Embodiment of Excellence and Creativity in the World of Perfumes

Faridah Ajmal's vision harmoniously blends age-old traditions with contemporary modern style, resulting in luxurious perfume collections that serve as meaningful gifts and unforgettable experiences capable of evoking emotions and awakening memories. Her journey in the perfume industry was profoundly influenced by her husband, Fakhruddin Ajmal, who led the "Ajmal Perfumes" brand with passion for nearly five decades, contributing to the deepening of her passion for the perfumery craft in its early stages.

Initially, Faridah Ajmal was not drawn to oud oil, that precious and expensive component in Eastern perfumes, but over time, she developed a deep fascination with the complex distillation process of resin-infused oud wood, an essential element in crafting high-quality perfumes. What began as a hobby swiftly transformed into a serious pursuit, with Faridah establishing her own laboratory at home, where she experimented with and blended exclusive fragrances that quickly garnered attention.

A blend of opportunities and challenges

In 2023 and 2024, her brand had the honor of being the "Gift Partner" for the prestigious International Indian Film Academy (IIFA) Awards in Abu Dhabi, granting her perfumes global visibility. The Eastern and serene French fragrances she offers have been appreciated by celebrities and prominent figures, elevating her brand's fame on the international stage.


Embodiment of excellence and creativity in the world of perfumes

Alongside her notable professional achievements, Faridah Ajmal plays a pivotal role within her family, skillfully balancing her responsibilities as a mother of two daughters while continuously supporting her husband at every step of his career. Additionally, Faridah is a committed supporter of people with special needs, actively contributing to institutions caring for children with special needs in both the UAE and India.

Faridah Ajmal's business accomplishments and community contributions render her a "woman of substance" distinguished by her knowledge, strength, and ability to inspire others. Her entrepreneurial journey testifies to her resilience and business acumen. Despite the challenges many women face in the business world – like limited representation in the industry, societal expectations, and balancing family and entrepreneurship – Faridah Ajmal has become a force for change.

A delicacy that mimics the touch of luxurious cotton on the skin

With a delicacy akin to the touch of luxurious cotton on the skin, Faridah Ajmal's perfumes shine through a blend of floral, woody, and musk notes. Their compositions comprise dominant notes pulsating with a burst of mandarin and bergamot, followed by neroli's scent paving the way for a rich bouquet of white flowers, culminating with base notes combining lavender, clove, musk, woods, and vanilla.

The Art of Luxury with Faridah... She occupies a high position in the world of perfume-making, offering a carefully selected range of luxurious Arabic Eastern perfumes that inspire and empower every user. Each perfume is crafted using the finest ingredients from around the world. Moreover, these ingredients are meticulously chosen and precisely balanced to offer unparalleled sophistication. Whether you're seeking a luxurious perfume for men, a distinctive scent for women, or a meaningful olfactory gift, her collections cater to every preference.

The "His and Her" collection: A poem of love and harmony


The "His and Her" fragrance set is a poetic tribute to love, harmony, and the beauty of togetherness. Housed in a black box with a plush red interior, it is the perfect luxury gift perfume for women and men seeking connection through scent.

His

Lavender sets a calming yet powerful tone, opening into a warm heart of carnation. With patchouli at the base, this fragrance offers a multi-layered blend of serenity, elegance, and sensual depth. It’s ideal for those who favour a calm but confident presence.


An exquisite symphony begins with jasmine’s bold intensity, followed by the sweet, fruity richness of black currant. Sandalwood oil in the base adds a creamy softness that wraps the wearer in grace and inner strength—a truly luxurious perfume for women.

Elevate Your Essence with Faridah... Each of Faridah's collections extends an invitation—whether to reconnect with nature through "Elements", explore inner radiance with "Jewels", embrace heritage with the "Royal Collection", or celebrate unity with "His and Her". In a world where individuality is prized, the right fragrance becomes a vibrant expression of self. Whether you're exploring oud-based perfumes for men or seeking the best online perfumes for women, Faridah offers an unmatched experience. Our creations transcend scent; they are memories, moods, and moments bottled.

The Beautiful Fragrance

At a time when many in the perfume industry show hesitation in innovation, Faridah has boldly carved her own path, reflecting the broader impact of women in entrepreneurship. When women lead, innovation flourishes, creativity expands, and economies grow. Though women represent only a third of entrepreneurial ventures globally, success stories like Faridah Ajmal's inspire and encourage the next generation of female leaders.

Thus, enter the world of Faridah, where every luxury perfume is a masterpiece, meticulously crafted for those who value the exceptional.